Despite dire predictions, the 2020 real estate market turned out to favor sellers, with low inventory and favorable mortgage rates driving sales up by around 27% over 2019.
This unexpected boom means it’s more important than ever before for your real estate business to stand out among the competition.
Try these marketing strategies for real estate agents to help you attract more buyers and sellers to your agency.
- Hire a Top-Class Photographer
Appealing photographs are the best way to attract interest from buyers.
Few people drive around their neighborhoods looking for properties for sale. Instead, they begin their search in the media.
Prospective buyers search online as well as in printed publications for the latest properties for sale and gorgeous images are what attract their attention to your offering.
- Create Video Walkthroughs of Each Property
When a client asks for more information about a property before viewing it, a video or 3D representation of the home is the best way to showcase it.
These innovations are a first-class marketing tool since you can use them for so many campaigns. They suit e-mail marketing, website listings, and social media posts.
- Online Marketing Strategies for Real Estate Agents
The internet is the best place to sell anything nowadays. It’s the first place people look to satisfy their needs.
Every real estate agent should have their own website that showcases their skills, qualifications, and portfolio of properties. A blog’s another important aspect of online marketing where you can share useful information about real estate.
A blog helps you build credibility and establish yourself as an authority on real estate in your area.
- Content Marketing Tips for Real Estate Agents
The online world is a competitive environment. If you want your business to thrive online, you need to stand out from the rest.
Content marketing uses the power of search engine optimization to help your website attract more views and hits online. Keywords, website optimization, and ongoing updates are some of the main aspects of content marketing.
It’s worth working with an SEO specialist to fine-tune your content marketing strategy.
- Employ E-Mail Marketing Tactics
Create a ”squeeze” page on your website. This lead generation tool is a pop-up that encourages website visitors to provide you with their email address.
You’ve probably seen these before on other websites. They usually offer some benefit to the browser in exchange for their details, like a guide, property alerts, or a newsletter.
Once you’ve got a list of interested parties, you can advertise your properties to them via weekly updates and share your latest blog posts with them. E-mail marketing helps keep your business at the top of prospective clients’ minds.
- Try PPC Advertising
Pay-per-click advertising is a type of content marketing. How it works is that you ‘buy’ access to certain keywords. When an internet user types those keywords into a search engine, your advert’s pushed to the top of the results page.
You only pay for the advertisement when a customer clicks on it. PPC’s a good way to attract customers if your content marketing’s not up to scratch yet or if you’re competing against many other businesses for the same keywords.
- Harness the Power of Social Media Marketing
Almost everyone’s on social media nowadays. So, it’s important to make sure your business pages stay active and updated. Blog posts, videos, and photographs are the best things to share on your social pages.
You can also create competitions, or run targeted ad campaigns using social media.
- Spread the Word on Community Notice Boards
List your properties on community social media pages and websites, like BCA of SW Idaho, or FreeAdsCity. You’ll find them in every town and across every industry.
These forums are a good place to build the local credibility that’s so important for real estate marketing.
- Team Up With Social Media Influencers
Social media influencers are individuals whose prowess in the realm of social media’s earned them a large online following. You can work with these online ‘rock stars’ to market your business.
Usually, they’ll endorse your listings in exchange for some benefit or financial gain. When you work with an influencer in your industry, they help expose your business to a large audience of prospective buyers.
- Create Online Profiles
There are dozens of places to list your real estate business online. Most of these pages offer free basic memberships with the option to subscribe if you want more exposure.
Some of the best places to sign up for mass exposure online include Zillow and Trulia. You can also list your business on websites like Yelp and ask customers to post reviews about your business on this forum.
A Google business listing’s a vital component of doing business online. Anyone can set up one of these and it offers fantastic local marketing benefits.
- Boost Brand Awareness
Establish yourself as a brand in your area. Work out a mission statement, business plan, and marketing strategy.
Create a suitable logo for your business, as well as professional-looking business cards and letterheads. Marketing’s all about perception, so it’s important to create a brand for yourself, get it out there, and stick to it.
- Establish Yourself as an Expert
One way to get ahead in the dog-eat-dog environment of real estate marketing is by working on your credibility. Make sure your website highlights your credentials and post frequent content that shows off your expertise.
You can also get in touch with local radio and TV stations to advertise your real estate business and write guest posts for online journals.
Real Estate Agent Marketing Boosts Your Business
Not only will these marketing strategies for real estate agents help sell your client’s homes faster, but they’re also good for your business.
It’s all part of learning how to market yourself as a real estate agent. Effective marketing tactics equate to more sales, and increased sales mean you’ll get more buyers and sellers coming your way.
Browse some more of our blog articles for more tips on buying, selling, and beautifying homes across the country.
